Most candy stores, especially in United States, will do everything just to invite customers in. Their target consumers are not just kids but adults who have sweet tooth as well. To gain publicity among new customers and to retain the old ones, most of them would put up a candy-related contest such as the Jelly Beans guessing game. In this game, hundreds, or even thousands of jelly beans will be placed in a tightly sealed container for a certain period.

The rule of the game is simple. Customers who have reached a certain amount when purchasing candies of goods from the store have the chance to guess the number of jelly beans inside the container. If they guessed the exact number of Jelly Belly jelly beans, then a price would be given.

Some stores would give cash as the price while others would give the winning customer a whole container of jelly beans. This is a fun and exciting way to prove how much you love candies and how good you are in guessing games.

The jelly beans contest is also great for children’s parties as well as fairs. But because of the internet, making the world closer, there are now online companies and several individuals hosting this contest and allowing anyone from anywhere win the prize.